Ben Jack Gill
20+ years in digital marketing and software development, now focused entirely on septic, portable toilets, vacuum and pumper trucks.
5 out of 5 stars
“Ben gives clear honest advice on how to get more jobs. Helped me understand what to focus on and where to spend money without making things complicated.”
Service business owner
About
Hooked on marketing since dial-up
I earned my first cheque online at 15, using the family computer over dial-up. It arrived in US dollars, and the bank wanted more to cash it than it was worth. I never banked it, but I’ve been at it ever since.
Since then, I’ve run online businesses selling everything from paint to chicken coops, managed lead-generation campaigns for local service businesses, and written a lot of software. When it’s your own business, you quickly learn what actually works.
I also grew up around trades. My dad’s a bathroom tiler and my brother’s a builder, and I’ve put in my share of days on their job sites. So when I decided to focus my marketing work, trades were a natural fit.
Pumping and sanitation stood out: essential businesses with plenty of room for better marketing. Today, septic, portable sanitation and liquid waste are my focus. I founded Muckbase to help these businesses keep their trucks busy, build better routes and win more recurring work.
Career
20+ years in marketing and software
- Age 15
First cheque
Earned my first cheque online, over dial-up. Never cashed it. Been in digital marketing ever since.
- Marketing
Business & lead generation
Ran online businesses and managed lead generation for local service companies.
- Software
Software development
Learned to build the sites, tools, integrations and tracking myself rather than handing them off.
- Today
Founder of Muckbase
Founded Muckbase, a marketing agency dedicated to septic, portable toilets and other pumpers.
Agency
Founder of Muckbase
Muckbase is the marketing agency I founded for the pumping and sanitation industry. All client work runs through Muckbase, so that’s where to find services, pricing and how to get started.
Skills
Marketing and technology for pumpers
With a background in both digital marketing and software development, I work across the website, campaigns, tracking and systems behind them, with the goal of turning marketing into real calls, leads and booked work.
- Websites and conversion
Turn more website visitors into phone calls. Fast, custom-built sites with clear service and location pages built around the work you actually want.
- Local SEO
Get found when customers nearby are looking for the services you provide. SEO for your website and Google Business Profile helps put you in front of them.
- Google Ads and Local Services Ads
Spend your ad budget on the jobs and areas worth targeting. Tightly managed campaigns help reduce wasted spend on the wrong services, locations and searches.
- Tracking and CRM integration
Understand where your leads are coming from. Call tracking, analytics and integrations with systems like ServiceTitan, ServiceCore or HubSpot can help connect marketing activity with real business results.
- Reviews and reputation
Get chosen over the company down the road. Consistent review requests help build your rating, trust and local visibility over time.
- Clear reporting
Know what you’re getting for your money. Plain-English reporting on calls, leads, costs, performance and what we’re changing next.
Approach
How I think about marketing
- The right jobs beat more leads
More inquiries only help if they turn into worthwhile work. The goal is the right jobs in the right areas: profitable routes and recurring customers.
- The fleet shapes the marketing
Service area, truck capacity and jobs worth the run should influence where you advertise, what you promote and which customers you go after.
- Measure booked jobs, not clicks
Clicks and impressions are useful, but they’re not the end goal. Marketing should be judged by whether it brings in real inquiries, booked work and profitable customers.
Contact
Get in touch
For client work, start at Muckbase. For anything else, such as partnerships, press or just to say hello, send me a message.